*Also read how 1 : how 2 : bonus

Reasons to be cheerful

• Brochure site for small business or non-profit
• Responsive, accessible and friendly to search engines
• One-page sites are great for seo
• Wave can be converted to static html (faster)
• Designed for a strong clear message to…

Keep people reading

• (from the top)
• The headline states what you do and who you do it for
• The subheading backs it up and has the unique selling point
• The large image must be stunning to draw people to read more
• Important contact details near top, full details in the footer
• There’s space for a free offer or other feature
• Space for a promo video (hidden in this demo)

Attract and engage

• Headings for clarity, navigation and seo
• What you do/make and/or what you sell
• The intro titles, images and bullet points at this point:
  • Give vital reasons to keep reading
  • Invite them to take action
• Hopefully you’ve kept their interest…

Now win their trust

• Who are you?
• Why should someone choose what you offer?
• Testimonials are important for credibility and trust
• Important notes might be your stand-out qualifications or experience
• Important notes – don’t hide anything or you may disappoint them later

Now completely convince your audience

• Why you, your product, your service is what they want
• Go into depth here
• Give as much detail as they may need
• Answer frequently asked questions

*Also read how 1 : how 2 : bonus

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