Custom waves for surfers and nerds

• Wave Is Search Engine Optimised
• We are from Uranus
• That’s a really cool place and we are really really cool
• We’ve been controlling the waves for billions of years (it wasn’t Neptune — that’s a myth)
• Bonus article about selling yourself

1. We deliver instantly. Be prepared!
2. We have every kind of wave. Just ask!
3. We do not do Mexican waves. Don’t ask.
4. Sunday is our day of rest. Do not disturb!

We recommend:

1. Surf waves – stand at your front door in your swimwear
2. Energy waves – lie down at your front door, ready to be energized
3. Hair waves – not available for bald men. Bald women please enquire

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*Also read how 2 : bonus : why

Apart from the header, all content is in 9 articles. Briefly: 1 “big intro” article, 1 article just for what, who and why headings, 1 testimonial, 1 notes, 1 footer, and 4 articles with a dual purpose for short intro and long in-depth texts.

The Default Page template

Here you will see the articles listed in order of presentation. You can delete unnecessary ones or add new articles here bearing in mind they use the big-intro, what, who, why, footer and default forms which have slight differences. Note carefully the form each article uses. Ones with no form assigned automatically use the default article form.

I’ve hidden the body_aside form but you could unhide it if you wish. You will find a contact form and some links. You will also need to visit Admin | Plugins and make com_connect active.

The Articles panel

• Article#1 – Big Intro – is for the Headline title, Headline text, Headline image and short contact details. There are also options for featured text and a promo video.. You enable the feature with the Subhead custom field (insert your message in it), and the video by unhiding the code in Article#1. Change the details accordingly.
• Article#2 – Special Article – read carefully – used only for Section Headings. Each main section heading has a Title, Subheading and optional paragraph. To get these:
  • What section uses Title, Subhead and Body + intro-what form.
  • Who section uses Category 1, Subhead2 and Excerpt + intro-who form.
  • Why section uses Category 2, Subhead3 and Description + intro-why form.
• Article#3 – 1st Intro to the What section – uses Intro-Title, Excerpt and Article image 1st ID
• Article#3 – 1st In-Depth article in the Why section – uses Title, Body, Subhead and Article image 2nd ID
• Article#4 – 2nd Intro and 2nd In-depth – follows Article#3 in usage
• Article#5 – 3rd Intro and 3rd In-depth – follows Article#3 in usage
• Article#6 – Intro to Who section and In-depth Bonus article – follows Article#3 in usage
• Article#7 – Testimonials – uses Title, Body, Subhead and Article image 2nd ID
• Article#8 – Important Notes – uses Title, Body, Subhead and Article image 2nd ID
• Article#9 – Footer – just uses the Body
• NB. 7 & 8 use the Article image 2nd ID. If you don’t have 2 images, just insert 1 into the field

Don’t forget to use the Sections Meta Description field for SEO

*Also read how 2 : bonus : why

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*Also read why : how 1 : how 2

Search Engine Optimisation is a must for websites that want to be found in search results. Getting links from high ranking sites with related content is generally acknowledged as most important but if a site is poor in its structural design and its content presentation, then search engines will downgrade it.

Good web design should be made to suit all devices; a site should be easy to read at all sizes; mobile phone users should not have long waits for pages or images to load; it should be accessible to everyone, especially the target audience; beneath the surface, data should be semantically correct so that search engines can make sense of it and present it correctly in the search engine results pages (serps); and content should be interesting enough to keep people reading — yes, search engines have some way of rating this too.

The default Textpattern theme does all these things and I hope the changes I’ve made to create this theme also satisfy those shoulds. Below I’ve added some notes gleaned over the years that I think are generally thought to be good practice for selling yourself or your services. They may also help you think about key words you might include for SEO in headings or strong or emphasised text.

Headline and Subheading

• (They work best if…)
• Main headline says what you do and who you do it for (your niche audience)
• Subheadline says how it benefits the audience in some way and if possible…
• Something unique, valuable or essential that the audience can relate to
• (Otherwise, why should they read on?)

Intro section

• (Headings, images or bullet points are best if they present…)
• Vital, interesting info first
• Succinct key points
• Why your offering is so good
• What they need to know
• Essential info and just enough info

Things to consider

• Who exactly is your audience?
• Niche audience is very good
• What exactly are they looking for?
• Can you offer what they want?
• What exact search terms might your audience use?
• Why should they choose your services?
• What makes you unique?
• What experience do you have that’s most relevant?
• What can you show so that a stranger will trust you?

*Also read why : how 1 : how 2

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