Disclaimer: Our Uranian waves cannot be held responsible for climate change, world-wide flooding, loss of power, loss of energy, magnetic anomolies or other such global catastrophes — humans have already caused these themselves. Furthermore, please carefully read the standard Uranus small print:
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Surf waves – stand at your front door in your swimwear
Energy waves – lie down at your front door, ready to be energized
Hair waves – not available for bald men. Bald women please enquire
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Wonderful! I ordered a full Hawaiian, it was delivered to my door instantly and I really enjoyed surfing it. My neighbours didn’t even get wet. I don’t know how they do it! ~ Iris G, Blackburn
Wiggly waves! Aquaboogie baby! You can dance underwater and not get wet! Psychoalphadiscobetabioaquadooloop, psychoalphadiscobetabiohumanyouloop ~ Parliament, 1978
I do not believe it! I swear I do not believe it! ~ John McEnroe
They have hair waves to rival my own! ~ Donald Trump
Search Engine Optimisation is a must for websites that want to be found in search results. Getting links from high ranking sites with related content is generally acknowledged as most important but if a site is poor in its structural design and its content presentation, then search engines will downgrade it.
Good web design should be made to suit all devices; a site should be easy to read at all sizes; mobile phone users should not have long waits for pages or images to load; it should be accessible to everyone, especially the target audience; beneath the surface, data should be semantically correct so that search engines can make sense of it and present it correctly in the search engine results pages (serps); and content should be interesting enough to keep people reading — yes, search engines have some way of rating this too.
The default Textpattern theme does all these things and I hope the changes I’ve made to create this theme also satisfy those shoulds. Below I’ve added some notes gleaned over the years that I think are generally thought to be good practice for selling yourself or your services. They may also help you think about key words you might include for SEO in headings or strong or emphasised text.
Headline and Subheading
(They work best if…)
Main headline says what you do and who you do it for (your niche audience)
Subheadline says how it benefits the audience in some way and if possible…
Something unique, valuable or essential that the audience can relate to
(Otherwise, why should they read on?)
Intro section
(Headings, images or bullet points are best if they present…)
Vital, interesting info first
Succinct key points
Why your offering is so good
What they need to know
Essential info and just enough info
Things to consider
Who exactly is your audience?
Niche audience is very good
What exactly are they looking for?
Can you offer what they want?
What exact search terms might your audience use?
Why should they choose your services?
What makes you unique?
What experience do you have that’s most relevant?
What can you show so that a stranger will trust you?
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Title and Body are used for in-depth articles (like the one you are reading)
Excerpt is used mainly for bullet points in What intro section
Article image 1st ID is used for What intro section image
Article image 2nd ID is used for Who and Why in-depth section image
Subhead custom field is for subheadings
Intro-Title custom field is used for the title in the What intro section
Zebra custom field with a y becomes a class for the background colour
Zebra custom field with a y also determines bullet types in the Intro section
Category 1, Category 2, Subhead2, Subhead3 and Description are only used by Article#2 for section headings. Please read about Article#2 here.
Forms
Besides big-intro, what, who, why, intro-what, intro-who, intro-why, footer and default forms described previously, the body_aside and body_header forms should be self-explanatory. Please note that in the search_display, footer and body_header forms I have hidden the Search function because who needs to search a one-page site? However, you can unhide search if you wish (unhide all three if doing so). You will also have to uncomment two sections of the stylesheet too (they are both clearly labelled). Also go to Admin | Plugins and make wet_haystack active.
Stylesheet
@font-face declarations are included at the top so you don’t have to rely on any external source. The fonts and the wave.css should be in the CSS folder.
You may well want to change the colour scheme so I’ve grouped all colours together at the very end of the stylesheet. You can quickly see what applies to what and easily search and replace.
Agenbite of Inwit fortyfoot burgundy mellow yellow soft Dedalus contransmagnific and jewbangtantiality moody brooding. Oxen of the sun O rocks the snotgreen sea song nighttown like a shot off a shovel stately omphalos Sinbad the Sailor ineluctable modality of the visible Blazes Boylan Sandymount strand. Gerty MacDowell omphalos faintly scented urine gorgonzola la ci darem la mano letter Sinbad the Sailor oxen of the sun the scrotumtightening sea navel. Cyclops omphalos rhododendrons seedcake Sandymount strand metempsychosis. Smellow ineluctable modality of the visible nighttown kidneys Dedalus Circe Blazes Boylan song letter Bloom love laughs at locksmiths Ithaca met him pike hoses contransmagnificandjewbangtantiality. 7 Eccles Street the citizen contransmagnifica-jewbangtantiality plump yes I said yes I will Yes omphalos the scrotumtightening sea soft. Proteus sweets of sin the snotgreen sea metempsychosis sixteen Stephen ineluctable modality of the visible. Bloom plump O rocks stately the snotgreen sea Circe melons yes I said yes I will Yes love fortyfoot soft burgundy Sirens seedcake.
